Outside of the Box
Creative & Strategic
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Marketing Experience
Marketing Strategy tied to Metrics and Company Growth Goals
Start with the goal in mind and  know your why.                                                          What gets measured gets done.
Tech Stack Development, Management and Integration
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Holistic point of view. Capable of building out a tech stack & repeatable processes that support the customer journey, from marketing first touch, to lead nurture track and long term relationship management. Believer in the importance of a partnership with sales and measuring marketing results through the sales funnel and to closed won!
Digital & Content Marketing
Google Analytics, Google Data Studio, Ad Words, Linkedin Advertising, Instagram Ads, Facebook Ads, SEO Optimization & so much more!
Art Direction: Zenbooth Photo Shoot 2018
Record Breaking Landing Page Conversion Rates
Customized Landing Pages + A/B Testing
The all-time company high in landing page conversion rates was 9% and we moved the needle to 24%. By customizing each individual landing page to match copy and the customer journey experience with digital ads and other lead generation tools we began to see huge increases in conversion rates. Highly controlled A/B testing is also an important part of achieving consistently growing conversion rates!
Launched Financial Wellness Program
Myself and another colleague wrote a 10 page brochure to detail the full program along with creating signage, one-sheets, and other marketing and sales collateral to display at Chamber of Commerce events and HR Trade Shows.
Trade Shows & Event Planning
I have significant Trade Show and Event Planning Experience from Annual Galas to 50,000 attendee trade shows I have managed teams, designed and printed signage and built the booths with my own two hands. Because I am a people person I tend to thrive in these types of environments.
Annual Galas & Events
From event planning and logistics, to mapping the online pre-registration and day-of registration customer experience, I can offer holistic and effective direction for hosting event sizes of 25-500 attendees.
One Tree Planted Initiative + a Sticker
One innovative idea that my founder and I came up with is the concept that for every Zenbooth sold we would plant a tree. We took that concept to another level at a Chicago Trade Show and offered to plant a tree for every contact information badge that we scanned. They also were given a sticker (that many people chose to wear) that said, "I planted a tree today."
Needless to say we got a ton of leads :)
Social Media
Hire and manage offsite-contracted social media manager. Oversee the launch of all social media platforms and engagement. (Need to hire someone? Check out flowstate11.com Brooke is wonderful and professional).
BART Bay Area Print Campaign
1 & 1/2 Year Campaign that resulted in significant clinic growth and community support.
2017 Print Ad Campaign
Featured in the Diablo Magazine for 1 Year
Wrote, Recorded, Played, Arranged & Sang
This six song EP was a near and dear project to my heart. I have the copyrights on 25+ songs and was given the opportunity to record these 6. I have somewhere around 1000 musical performance hours in my lifetime. With both of my parents being musicians I have been given a creative and innovative lens in which to look at life!
